1- Spearhead a transition to a modern, API driven platform
We drove a large-scale transformation project, involving a move away from a legacy Codeigniter application to an API driven backend involving a new CMS, as well as a React.js based UI.
Taking a pragmatic approach to the migration, we prioritised features based on user impact and complexity, coordinating with other business departments along the way.
2- Build a cloud-based third-party logistics integration in AWS
To support SimplyCook as they outsourced their order fulfilment services, Gemstone built a cloud-based integration with a third party logistics platform.
This needed to include a load-balancer which would send increasingly large volumes of orders to the third party, allowing the client to phase out their in-house logistics gradually.
3- Leverage Our Technical Expertise In Backend Support And Maintenance To Improve The Performance Of Existing Infrastructure.
One of SimplyCook’s core concerns were performance usability issues that included frequent app crashes, latency issues, and infrastructure issues that impacted core functionalities. Our refined agile app development process enabled us to break the development cycle into smaller fixed sprints. The shorter sprints allow our team of experts to stay focused on prioritised issues at each sprint stage, continuously testing solutions to roll out fixes at a rapid pace.
The app is now fast, intuitive and free of crashes for active users across iOS and Android device types. We implemented a new flexible membership model that enabled non-member usability, revamped the existing design and reconfigured the user experience. The new product effectively addresses SimplyCook’s vision, and average app ratings have improved from 2.8 to 4.7
As a further development, the next phase of the app was released later in the year, focusing on improved search capabilities, push notifications, in-app ratings, social media APIs, and improved user authentication.