Are we human, or are we Robot? How to Spot AI-Generated Content
9th November 2023
The world today is awash with AI-generated content. The text, and now even the images we are surrounded with every day are increasingly being created, at least partially, by AI. As fascinating and impressive as it is, the ability to distinguish between human and AI-generated content is crucial, not only for people trying to decipher fact from fiction on social media or websites but also for businesses aiming to build authentic relationships with their audience. Here are our top points to look out for when trying to identify AI content.

1. The Unmistakable Perfection of AI Content
The first giveaway of AI-generated content is that it often looks 'too perfect to be true'. While we at Gemstone, strive for excellence in our website and mobile app development projects, you can always find a unique human touch in our text and code creations. AI-generated text on the other hand, tends to be overly polished, lacking the imperfections and nuances that make human writing relatable.
2. Repetitive and Redundant Phrases
AI often has a habit of getting 'stuck' on certain phrases. It's like when you're building an app, and you find yourself reusing the same code snippet. In written content, this manifests as repetitive and redundant phrases (something we're careful to avoid in our content).
3. Lack of Depth and Personal Insight
Personal anecdotes and deep insights are the soul of engaging content. For example, I could tell you the story of a blog post I wrote and submitted to a partner company for publication which was rejected multiple times for being too 'AI', despite having been written by me, who on last check was very much a human. I did go down a bit of an existential rabbit hole for a good few weeks after that. AI, for all its impressive advancements, still struggles to connect in this area.
4. Inconsistencies in Style or Subject Matter
Consistency is crucial in writing. AI-generated content sometimes lacks the flow and sense that humans bring to a text, veering off-topic or changing styles abruptly. Whilst this of course can still happen in human-authored texts, it is less common in something that has been well thought out and put together.
5. Overuse of Keywords
While optimising content for SEO is vital, AI tends to overdo it. AI-generated content often ends up sounding unnatural, with unnecessary and jolting inclusions that a human author would never have made.
6. Lacking Nuance
AI doesn’t have great social awareness and can easily misinterpret nuance or context in requests. If the responses you get from an ‘advisor’ seem to be from someone who doesn’t really understand what you’ve asked, or if it fails to address you as the user appropriately, or offers generic perspectives not tailored to your situation, you’re probably not speaking to a real person.

The skill of identifying AI content is becoming increasingly important in an age where what we see online impacts everything about how our societies operate.
The ability to discern between human and AI content not only helps us identify real from ‘fake news’, but also helps us to understand how our world is being shaped by artificial intelligence. As more and more jobs are at risk from the increasing use of AI, it’s essential that we don’t lose our appreciation for the unique value that human creativity brings to the table.
And we’ll leave you with this question- was this blog post written by a human, or by AI? Let us know your thoughts in the comments!
Gemstone are a digital development company based in Hertfordshire, UK.
Harnessing the Power of AI: A New Horizon for Charities and Gemstone’s Pledge to Contribute
2nd November 2023
In an age dominated by rapid technological advancements, Artificial Intelligence (AI) emerges as a powerful ally for numerous sectors, including non-profit and charitable organisations. Let's delve deep into the transformative potential of AI for charities and explore Gemstone’s initiative to support this metamorphosis.

Unveiling AI: A Transformative Catalyst for Charities
1. Personalised Donor Engagement:
AI's prowess in data analysis enables charities to sift through vast datasets to understand and predict donor preferences. By leveraging machine learning algorithms, charities can tailor their communications, making each interaction more personal and poignant. This leads to deeper connections and fosters a sense of belonging among donors.
2. Strategic and Optimised Fundraising:
Predictive analytics, an offshoot of AI, can be harnessed to identify prospective donors and predict giving trends. By understanding who is more likely to donate and when, charities can optimise their fundraising campaigns for better returns on investment.
3. Streamlined Administrative Operations:
AI-powered automation tools can handle repetitive and time-consuming administrative tasks. From sorting emails to managing databases, these tools can significantly cut down operational costs, allowing charities to channel more resources into their primary missions.
4. Impact Analysis and Continuous Improvement:
AI can process and analyse data from various sources to measure the effectiveness of charitable programmes. These insights are crucial for understanding the impact of initiatives and making necessary adjustments for continuous improvement.
5. Enhancing Accessibility:
Charities can use AI to make their digital platforms more accessible. For instance, AI-driven tools can convert text to speech or enhance web accessibility for disabled individuals. This adjustment helps to ensure that everyone can engage and contribute.
6. Social Media and Outreach:
AI can be used to create targeted social media campaigns, understanding user behaviour and optimising content for maximum engagement. This not only enhances the charity's online presence but also facilitates wider outreach.
Gemstone’s Charity Award: A Commitment to Empower Change
We understand the immense potential of AI and technology for the charitable sector and are thrilled to have launched our first annual Charity Award. We are offering £1000 worth of development work to a deserving charity. Our goal is to boost their digital presence and operational efficiency.
Whether you seek to build an app, optimise a website, or develop a data management system, we're here to help.
How to Apply
We encourage charities ready to embrace digital transformation and leverage AI to create a positive impact to apply for the 2023 Gemstone Charity Award here. This award opportunity offers the winning charity the chance to access our experienced digital team who are committed to delivering tailored, cutting-edge solutions. Winners might explore ways to streamline and enhance their operations, utilise our skills to develop existing products or create new resources.

Bridging Tech and Philanthropy: Why It Matters
In an increasingly digital world, the amalgamation of technology and philanthropy is not just beneficial but essential. By integrating AI and other technological tools, charities can streamline their processes, maximise their impact, and extend their reach like never before.
At Gemstone, we believe that technology should be wielded as a tool for positive change. Our expertise as a mobile app developer in Hertfordshire and the broader UK equips us to craft solutions that resonate with the needs of the modern charitable organisation.
Conclusion
AI is not just a technological breakthrough; it's a promise of revolutionising how charities operate, maximising their societal impact, and expanding their reach. Gemstone invites charities to partner with us in this transformative journey, and we look forward to contributing to meaningful, impactful change.
Seize this opportunity to bolster your charity's digital capabilities and apply for the Gemstone Charity Award today. Let's harness the power of AI together and create a lasting impact!
Gemstone are a digital development company based in Hertfordshire, UK.