16th January 2025
Top 5 Software Development Trends SMEs Should Watch in 2025
Technology evolves at breakneck speed, and what was cutting-edge yesterday can become standard (or obsolete) tomorrow. For small and medium-sized enterprises (SMEs), keeping an eye on software development trends is crucial. Adopting the right tech trends early can offer a competitive advantage, improve efficiency, and even open up new business models. But with limited resources, SMEs can’t chase every shiny new thing – they need to focus on trends that truly align with business value. As we enter 2025, a few key software development trends stand out. This post highlights the top 5 trends that UK SMEs should watch (and potentially adopt) to stay ahead of the curve. These trends blend technological innovation with practical benefits for growing businesses.
1. AI and Automation Integrated into Applications
Artificial Intelligence (AI) is no longer the preserve of giant tech companies. In 2025, AI and automation tools are becoming increasingly accessible, even to smaller firms, through APIs and cloud services. We’re seeing AI capabilities – from chatbots and virtual assistants to predictive analytics – being built directly into everyday software. For instance, modern CRM systems might use AI to predict which leads are most likely to convert, and e-commerce platforms use AI-driven recommendation engines to personalize the shopping experience.
For SMEs, leveraging AI doesn’t mean building an AI from scratch. It could be as simple as integrating a pre-built AI service into your software or using AI features that come with your cloud platform. The goal is to automate repetitive tasks and derive insights from data that a human might miss. Automation in workflows (often through tools like RPA – Robotic Process Automation) can save SMEs significant time and reduce errors. In fact, over half (58%) of SMEs plan to use AI within their businesses in 2024, up from 40% in 2023, showing that AI adoption is moving into the mainstream for smaller companies. Trend to watch: low-code AI integration, where even non-developers can train or tweak AI models (for example, using a service to create a custom AI model from your spreadsheet data).
Why it matters: AI and automation can supercharge productivity. By 2025, not using AI where it could help is almost like choosing not to use the internet 20 years ago. It’s becoming fundamental. SMEs who embrace AI-driven features in their software will likely outperform those that rely solely on manual processes or gut-feel decisions.
2. Low-Code and No-Code Development
The demand for software solutions often outstrips the capacity of IT teams, especially in SMEs where the development team might be very small or even non-existent. Enter low-code/no-code platforms – tools that allow users to create applications through graphical interfaces and pre-built components, with minimal hand-coding required. By 2025, these platforms have matured to the point where complex workflows, simple mobile apps, or internal dashboards can be built by “citizen developers” (non-programmers) such as business analysts or operations managers. Gartner projects that by 2025, 70% of new applications developed by enterprises will utilize low-code or no-code technologies, up from less than 25% just a few years prior. This trend indicates a massive shift in how software is delivered.
For SMEs, low-code platforms like Microsoft Power Apps, OutSystems, or Mendix can be a game-changer. They allow rapid development and iteration without the traditional time and cost of full software development cycles. Need a quick solution to track inventory or a custom CRM tweak? A savvy team member could build it in a low-code tool in days rather than waiting months for a developer slot. Of course, complex or mission-critical systems still benefit from professional coding, but low-code can handle a surprising range of needs and integrate with existing systems.
Why it matters: Low-code platforms democratize development and help alleviate the IT backlog. They enable SMEs to digitalize processes quickly and experiment with new ideas at lower cost. However, it’s important to maintain some governance – uncontrolled app sprawl can become its own problem. The smart approach is to use low-code for prototypes and departmental tools, with oversight to ensure security and integration standards are met.
3. Cloud-Native and Microservices Architecture
Gone are the days when SMEs would run a server in a closet for their software. Cloud computing has been a trend for a while, but “cloud-native” takes it a step further. It means designing software specifically to run in the cloud environment, taking advantage of auto-scaling, distributed databases, and microservices. Microservices architecture breaks down a software application into smaller, independent services (e.g., authentication service, payment service, user profile service) that communicate via APIs. This approach, used by giants like Netflix and Amazon, is now increasingly feasible for smaller applications thanks to managed services and containers (like Docker) becoming simpler to use.
In 2025, SMEs should watch how even their off-the-shelf solutions are being delivered. Many software vendors now offer “serverless” or microservice-based products where you don’t worry about the infrastructure at all – you just consume the service. If you are developing custom software, adopting a microservices approach can improve resilience (one component failing doesn’t crash the whole system) and make future changes easier (you can update one microservice without redeploying everything). Cloud-native also often means lower costs for scaling: you pay for what you use and can automatically handle peak loads, which is great for SMEs experiencing growth or seasonal spikes.
Another aspect of cloud-native is leveraging Containers and Kubernetes – technologies to deploy software in isolated units that can run anywhere. While an SME might not directly manage Kubernetes, many cloud providers (AWS, Azure, Google Cloud) have simplified it. For an SME’s tech team, knowing the basics of containerization ensures your applications are portable and efficient.
Why it matters: Being cloud-native can significantly reduce IT operational burdens. It allows small teams to maintain highly available and scalable systems without needing a large DevOps staff. It also future-proofs your software – cloud providers roll out new capabilities (like AI services, global CDN coverage, advanced databases) that you can plug into relatively easily if your software is already in their ecosystem. SMEs should ensure new software projects evaluate cloud-native designs to reap these benefits.
4. Focus on Cybersecurity and DevSecOps
With increasing digitization comes increasing risk of cyber threats. SMEs are not exempt from cyber attacks – in fact they are often targets because they may have weaker defenses. As software development trends in 2025, DevSecOps (Development + Security + Operations) is emerging as a best practice. This means baking security into every step of the software development lifecycle, rather than it being an afterthought. Tools for automated security testing, dependency vulnerability scanning, and container security have become more user-friendly, making it easier for smaller companies to adopt.
We’ve also seen a trend in Zero Trust security models being implemented in software architectures. Zero Trust essentially means every component and user must continuously verify trustworthiness – no one is inherently “trusted” just because they’re inside a network. In practical terms for software, it means strong authentication, encryption of data at rest and in transit, and fine-grained access controls are built into applications.
From a trend perspective, 2025 will see even small dev teams using things like static code analysis, penetration testing tools, and secure coding frameworks as part of normal operations. Cloud platforms offer many security features (like AWS’s security hub or Azure Security Center) which can be leveraged by SMEs to improve their security posture. Considering that nearly 43% of cyberattacks target small businesses, the focus on cybersecurity in software development is a trend that no SME can afford to ignore.
Why it matters: A security breach can be devastating for an SME – leading to financial loss, reputational damage, and potential regulatory penalties. By following DevSecOps practices and making security a core part of development, SMEs can significantly reduce their risk. Plus, showing customers that you take security seriously can be a differentiator. As privacy laws like GDPR remain in force, being proactive on security and privacy is not just smart, it’s necessary.
5. Progressive Web Apps (PWAs) and Mobile-First Experience
Mobile continues to dominate user interactions. As of 2024, roughly 60% of website traffic comes from mobile devices, and that trend is only growing. SMEs must ensure their software solutions cater to mobile users, whether that’s customers or employees. A big trend here is the rise of Progressive Web Apps (PWAs) – web applications that can function like mobile apps (including offline use, push notifications, and a home screen icon) without needing to develop a separate native app for each platform.
PWAs use modern web capabilities to deliver an app-like experience. For an SME, this could mean your e-commerce site also serves as a PWA, so customers can “install” it on their phone and get a faster, more engaging experience than a typical mobile web page. Or an internal tool could be a PWA allowing staff to use it on their phones even when offline (e.g., a field service reporting tool that saves data offline and syncs later).
Alongside PWAs, the broader concept of Mobile-First Design in all software development is firmly entrenched. This means when you design a new system, you consider the smartphone interface first (with its smaller screen and touch input), then scale up to desktop. It ensures the user experience is smooth on mobile, which is where many users will be. Even Google’s search rankings now prioritize mobile-friendly sites, so there’s an SEO incentive too.
Why it matters: If your software or website isn’t easily usable on mobile, you’re likely losing customers or efficiency. Embracing PWAs can save development costs (one codebase for web and mobile) while reaching users where they are. It’s a trend that blends both technology and user behavior – the technology (PWA standards, better mobile browsers) has matured just as users expect a slick mobile experience everywhere. SMEs that adapt their software strategy to mobile-first and PWA approaches will likely see better engagement and satisfaction.
Conclusion and Next Steps
The software development landscape in 2025 offers SMEs a wealth of opportunities. From integrating AI for smarter operations to leveraging low-code tools for rapid solutions, the playing field between big and small players is more level than ever – if you take advantage of these trends. The five trends outlined – AI/automation, low-code development, cloud-native architectures, DevSecOps security, and mobile/PWA focus – are particularly relevant because they address common SME challenges: limited resources, need for speed, risk management, and reaching customers effectively.
Of course, not every trend is right for every business. The key is to align tech trends with your business goals. Are you trying to improve customer engagement? Focus on mobile-first and AI-driven personalization. Need to cut costs or do more with a small team? Embrace low-code and automation. Concerned about reliability and growth? Cloud-native microservices and DevSecOps will set you up for success.
To get started, consider performing a quick audit of your current systems and identifying gaps or areas of pain. Then see which trend might offer a solution. For example, if your team is drowning in manual data entry between systems, process automation (perhaps using an AI or RPA) could be the trend to adopt first. If you’re spending too much time firefighting IT issues, moving to a cloud-native SaaS solution might free you up.
Stay curious and keep learning. The tech world doesn’t stand still, and part of the advantage SMEs have is the ability to adapt quickly. Subscribe to industry blogs, attend webinars, or consult with tech partners to keep informed. Gemstone IT regularly helps clients navigate these fast-moving trends – whether it’s building an AI-enhanced application or refactoring an old system for the cloud. If you see a trend here that you want to capitalize on but aren’t sure how, consider reaching out for guidance. We’re passionate about leveraging the latest technology in a practical way to help businesses grow.
In conclusion, 2025 is set to be an exciting year for software development in the SME space. By watching and wisely adopting these top trends, your business can improve its efficiency, innovate its services, and deliver greater value to customers. Don’t let the tech revolution pass you by – embrace it and make it work for you.