Top 5 Software Development Trends SMEs Should Watch in 2025
16th January 2025
Technology evolves at breakneck speed, and what was cutting-edge yesterday can become standard (or obsolete) tomorrow. For small and medium-sized enterprises (SMEs), keeping an eye on software development trends is crucial. Adopting the right tech trends early can offer a competitive advantage, improve efficiency, and even open up new business models. But with limited resources, SMEs can’t chase every shiny new thing – they need to focus on trends that truly align with business value. As we enter 2025, a few key software development trends stand out. This post highlights the top 5 trends that UK SMEs should watch (and potentially adopt) to stay ahead of the curve. These trends blend technological innovation with practical benefits for growing businesses.
1. AI and Automation Integrated into Applications
Artificial Intelligence (AI) is no longer the preserve of giant tech companies. In 2025, AI and automation tools are becoming increasingly accessible, even to smaller firms, through APIs and cloud services. We’re seeing AI capabilities – from chatbots and virtual assistants to predictive analytics – being built directly into everyday software. For instance, modern CRM systems might use AI to predict which leads are most likely to convert, and e-commerce platforms use AI-driven recommendation engines to personalize the shopping experience.
For SMEs, leveraging AI doesn’t mean building an AI from scratch. It could be as simple as integrating a pre-built AI service into your software or using AI features that come with your cloud platform. The goal is to automate repetitive tasks and derive insights from data that a human might miss. Automation in workflows (often through tools like RPA – Robotic Process Automation) can save SMEs significant time and reduce errors. In fact, over half (58%) of SMEs plan to use AI within their businesses in 2024, up from 40% in 2023, showing that AI adoption is moving into the mainstream for smaller companies. Trend to watch: low-code AI integration, where even non-developers can train or tweak AI models (for example, using a service to create a custom AI model from your spreadsheet data).
Why it matters: AI and automation can supercharge productivity. By 2025, not using AI where it could help is almost like choosing not to use the internet 20 years ago. It’s becoming fundamental. SMEs who embrace AI-driven features in their software will likely outperform those that rely solely on manual processes or gut-feel decisions.
2. Low-Code and No-Code Development
The demand for software solutions often outstrips the capacity of IT teams, especially in SMEs where the development team might be very small or even non-existent. Enter low-code/no-code platforms – tools that allow users to create applications through graphical interfaces and pre-built components, with minimal hand-coding required. By 2025, these platforms have matured to the point where complex workflows, simple mobile apps, or internal dashboards can be built by “citizen developers” (non-programmers) such as business analysts or operations managers. Gartner projects that by 2025, 70% of new applications developed by enterprises will utilize low-code or no-code technologies, up from less than 25% just a few years prior. This trend indicates a massive shift in how software is delivered.
For SMEs, low-code platforms like Microsoft Power Apps, OutSystems, or Mendix can be a game-changer. They allow rapid development and iteration without the traditional time and cost of full software development cycles. Need a quick solution to track inventory or a custom CRM tweak? A savvy team member could build it in a low-code tool in days rather than waiting months for a developer slot. Of course, complex or mission-critical systems still benefit from professional coding, but low-code can handle a surprising range of needs and integrate with existing systems.
Why it matters: Low-code platforms democratize development and help alleviate the IT backlog. They enable SMEs to digitalize processes quickly and experiment with new ideas at lower cost. However, it’s important to maintain some governance – uncontrolled app sprawl can become its own problem. The smart approach is to use low-code for prototypes and departmental tools, with oversight to ensure security and integration standards are met.
3. Cloud-Native and Microservices Architecture
Gone are the days when SMEs would run a server in a closet for their software. Cloud computing has been a trend for a while, but “cloud-native” takes it a step further. It means designing software specifically to run in the cloud environment, taking advantage of auto-scaling, distributed databases, and microservices. Microservices architecture breaks down a software application into smaller, independent services (e.g., authentication service, payment service, user profile service) that communicate via APIs. This approach, used by giants like Netflix and Amazon, is now increasingly feasible for smaller applications thanks to managed services and containers (like Docker) becoming simpler to use.
In 2025, SMEs should watch how even their off-the-shelf solutions are being delivered. Many software vendors now offer “serverless” or microservice-based products where you don’t worry about the infrastructure at all – you just consume the service. If you are developing custom software, adopting a microservices approach can improve resilience (one component failing doesn’t crash the whole system) and make future changes easier (you can update one microservice without redeploying everything). Cloud-native also often means lower costs for scaling: you pay for what you use and can automatically handle peak loads, which is great for SMEs experiencing growth or seasonal spikes.
Another aspect of cloud-native is leveraging Containers and Kubernetes – technologies to deploy software in isolated units that can run anywhere. While an SME might not directly manage Kubernetes, many cloud providers (AWS, Azure, Google Cloud) have simplified it. For an SME’s tech team, knowing the basics of containerization ensures your applications are portable and efficient.
Why it matters: Being cloud-native can significantly reduce IT operational burdens. It allows small teams to maintain highly available and scalable systems without needing a large DevOps staff. It also future-proofs your software – cloud providers roll out new capabilities (like AI services, global CDN coverage, advanced databases) that you can plug into relatively easily if your software is already in their ecosystem. SMEs should ensure new software projects evaluate cloud-native designs to reap these benefits.
4. Focus on Cybersecurity and DevSecOps
With increasing digitization comes increasing risk of cyber threats. SMEs are not exempt from cyber attacks – in fact they are often targets because they may have weaker defenses. As software development trends in 2025, DevSecOps (Development + Security + Operations) is emerging as a best practice. This means baking security into every step of the software development lifecycle, rather than it being an afterthought. Tools for automated security testing, dependency vulnerability scanning, and container security have become more user-friendly, making it easier for smaller companies to adopt.
We’ve also seen a trend in Zero Trust security models being implemented in software architectures. Zero Trust essentially means every component and user must continuously verify trustworthiness – no one is inherently “trusted” just because they’re inside a network. In practical terms for software, it means strong authentication, encryption of data at rest and in transit, and fine-grained access controls are built into applications.
From a trend perspective, 2025 will see even small dev teams using things like static code analysis, penetration testing tools, and secure coding frameworks as part of normal operations. Cloud platforms offer many security features (like AWS’s security hub or Azure Security Center) which can be leveraged by SMEs to improve their security posture. Considering that nearly 43% of cyberattacks target small businesses, the focus on cybersecurity in software development is a trend that no SME can afford to ignore.
Why it matters: A security breach can be devastating for an SME – leading to financial loss, reputational damage, and potential regulatory penalties. By following DevSecOps practices and making security a core part of development, SMEs can significantly reduce their risk. Plus, showing customers that you take security seriously can be a differentiator. As privacy laws like GDPR remain in force, being proactive on security and privacy is not just smart, it’s necessary.
5. Progressive Web Apps (PWAs) and Mobile-First Experience
Mobile continues to dominate user interactions. As of 2024, roughly 60% of website traffic comes from mobile devices, and that trend is only growing. SMEs must ensure their software solutions cater to mobile users, whether that’s customers or employees. A big trend here is the rise of Progressive Web Apps (PWAs) – web applications that can function like mobile apps (including offline use, push notifications, and a home screen icon) without needing to develop a separate native app for each platform.
PWAs use modern web capabilities to deliver an app-like experience. For an SME, this could mean your e-commerce site also serves as a PWA, so customers can “install” it on their phone and get a faster, more engaging experience than a typical mobile web page. Or an internal tool could be a PWA allowing staff to use it on their phones even when offline (e.g., a field service reporting tool that saves data offline and syncs later).
Alongside PWAs, the broader concept of Mobile-First Design in all software development is firmly entrenched. This means when you design a new system, you consider the smartphone interface first (with its smaller screen and touch input), then scale up to desktop. It ensures the user experience is smooth on mobile, which is where many users will be. Even Google’s search rankings now prioritize mobile-friendly sites, so there’s an SEO incentive too.
Why it matters: If your software or website isn’t easily usable on mobile, you’re likely losing customers or efficiency. Embracing PWAs can save development costs (one codebase for web and mobile) while reaching users where they are. It’s a trend that blends both technology and user behavior – the technology (PWA standards, better mobile browsers) has matured just as users expect a slick mobile experience everywhere. SMEs that adapt their software strategy to mobile-first and PWA approaches will likely see better engagement and satisfaction.
Conclusion and Next Steps
The software development landscape in 2025 offers SMEs a wealth of opportunities. From integrating AI for smarter operations to leveraging low-code tools for rapid solutions, the playing field between big and small players is more level than ever – if you take advantage of these trends. The five trends outlined – AI/automation, low-code development, cloud-native architectures, DevSecOps security, and mobile/PWA focus – are particularly relevant because they address common SME challenges: limited resources, need for speed, risk management, and reaching customers effectively.
Of course, not every trend is right for every business. The key is to align tech trends with your business goals. Are you trying to improve customer engagement? Focus on mobile-first and AI-driven personalization. Need to cut costs or do more with a small team? Embrace low-code and automation. Concerned about reliability and growth? Cloud-native microservices and DevSecOps will set you up for success.
To get started, consider performing a quick audit of your current systems and identifying gaps or areas of pain. Then see which trend might offer a solution. For example, if your team is drowning in manual data entry between systems, process automation (perhaps using an AI or RPA) could be the trend to adopt first. If you’re spending too much time firefighting IT issues, moving to a cloud-native SaaS solution might free you up.
Stay curious and keep learning. The tech world doesn’t stand still, and part of the advantage SMEs have is the ability to adapt quickly. Subscribe to industry blogs, attend webinars, or consult with tech partners to keep informed. Gemstone IT regularly helps clients navigate these fast-moving trends – whether it’s building an AI-enhanced application or refactoring an old system for the cloud. If you see a trend here that you want to capitalize on but aren’t sure how, consider reaching out for guidance. We’re passionate about leveraging the latest technology in a practical way to help businesses grow.
In conclusion, 2025 is set to be an exciting year for software development in the SME space. By watching and wisely adopting these top trends, your business can improve its efficiency, innovate its services, and deliver greater value to customers. Don’t let the tech revolution pass you by – embrace it and make it work for you.
Revamping the E-commerce Platform with Skyvia and Gemstone
10th June 2024
As an overwhelming percentage of global trade transitions to the digital space, for businesses relying on sales, effective e-commerce processes have become increasingly crucial to success. Despite this, revamping these processes can be daunting, complex, and time-consuming.
The path to effective platform modernisation is not as simple as just updating an outdated website or introducing new deals or products. For many businesses looking to improve operational efficiency and revenue, the process requires a comprehensive overhaul of systems and the development of website function and design. Concerns over data migration, potential security or SEO impact and interruption to customer experience may all prove overwhelming, and many businesses halt their modernisation efforts before bringing in professional advice or assistance. This is why Gemstone and Skyvia have partnered in this space. Together, we offer professional advice, reassurance, and unparalleled support to businesses looking to revamp their e-commerce platform.
Gemstone has an impressive track record in developing functional digital spaces for clients, allowing for an optimised user experience and maximising sales potential across e-commerce processes. These things are made possible through our integration with Skyvia, a robust platform for cloud data integration which ensures smooth, efficient and effortless connections across different business systems. In essence, Skyvia is the key to creating simplified e-commerce processes, better customer service, and increased profitability.
Gemstone's Approach to E-commerce Development
At Gemstone we pride ourselves on effectively and consistently delivering powerful, intuitive e-commerce sites for our global client list.
At the heart of our approach is the dedication to ensuring a user-centric approach to all our e-commerce builds, concentrating on keeping the end user (your clients) at the heart of every decision. As a result, Gemstone platforms are intuitive, easy to interact and accessible, with a clean and organised layout that makes them simple to navigate. The intuitive designs immediately draw attention to call-to-action prompts, encouraging users to engage in their purchasing journey. We ensure that, where appropriate, our e-commerce websites contain advanced search and filter functionalities, making it effortless for customers to find what they need.
Each website we develop contains a range of customisation capabilities, including offering personalised recommendations based on user preferences, browsing or order history, creating a unique experience for every visitor, and helping clients to build trust relationships with their users. A seamless user journey results in an engaging and smooth shopping experience. By focusing on user experience and offering intuitive, secure, and personalised platforms, Gemstone's websites enable businesses to cater to their customers in a way that encourages engagement, boosts satisfaction, and maximises revenue.
Revamping an Existing E-commerce Platform
Staying ahead of the curve requires businesses to continuously improve and adapt their e-commerce platforms, a challenge that, although daunting, is essential to keep pace with rapidly evolving consumer demands and technological advancements.
In contrast to the early years of digital sales, customers in 2023 live increasingly digital lives. Users are looking for a frictionless, fast online shopping experience, which calls for an intuitive and responsive platform.
The benefits seen by businesses that choose to modernise their e-commerce platforms and processes are broad. Offering customers a user-friendly, secure, feature-rich platform provides an enhanced user experience, boosts customer satisfaction and strengthens your brand image. Effective, simple processes lead to higher conversion rates, with visitors more likely to complete their purchase journey, increasing sales and revenues. An updated platform can also improve customer interaction, offering personalised experiences to users based on customer data and insights. This level of detail can help businesses understand their customers better, anticipate their needs, and deliver value in unique ways.
Streamlining operations using artificial intelligence and machine learning can allow for the automation of many processes, leading to greater efficiency and productivity for teams. It can provide real-time data and analytics which are vital for informed decision-making. An updated, SEO-friendly platform also ensures higher visibility, attracting traffic from a wider user base, and expanding your market reach.
An up-to-date e-commerce platform not only provides direct benefits to sales or customer experience but can also act as a catalyst for further business growth and expansion. Companies may be encouraged to explore innovative marketing strategies, foster partnerships, and introduce new products or services, making re-vamping systems essential in both ensuring a business keeps up and also in encouraging future development.
Modernising E-commerce Processes through CRM Integration
Customer Relationship Management (CRM) Systems are integral in any e-commerce-based business tech stack. CRM systems serve as a vital bridge between a business and its customers, nurturing relationships, fostering loyalty and building trust.
A crucial element in modernising e-commerce processes is effectively integrating CRM systems into the e-commerce platform. Modern CRM integration goes beyond the traditional approach of simply adding to and maintaining customer databases. It involves a dynamic interaction that collects, analyses, and utilises customer data across multiple touchpoints in real time. It enables businesses to review and understand their customers' behaviour, preferences, and needs, facilitating personalised interactions and experiences.
This is where Skyvia shines. Offering a comprehensive interface for seamless integration between CRM systems and e-commerce platforms, Skyvia ensures that customer data flows smoothly and remains up to date across all business channels. This approach guarantees a uniform yet personalised customer experience, which is crucial in building trust and driving conversions.
Skyvia readily offers connectors and templates which seamlessly integrate with all popular CRM platforms, including Salesforce, HubSpot and Microsoft Dynamics 365. With intuitive mapping and easy-to-use data transformation functions it is easy to ensure data transfers to and from the formats or structures required. Skyvia’s popularity and reputation for its ability to easily integrate with CRM systems makes it the perfect choice for anyone looking to revamp their e-commerce systems.
Skyvia: Revolutionising Data Integration
Skyvia is a cloud-based data integration, backup, and management platform that offers services to enable seamless data flow between different systems. Customers benefit from a range of features and benefits, not least the ability to support integration from and to a wide array of data sources. Skyvia also facilitates automatic data syncing and backup. It ensures full encryption and secure data protection with its robust inbuilt security measures. The data mapping and transformation capabilities are intuitive, and we find the monitoring capability invaluable to allow visibility into the data flow and enable us to spot issues before they become significant. Skyvia provides a user-friendly interface, making the process surrounding data integration less intimidating and more accessible.
We at Gemstone find Skyvia a valuable partner in creating effective, modern e-commerce processes for our clients. The products and services Skyvia offers have been pivotal in changing the landscape of data integration to allow for seemingly limitless possibilities and personalisation. We are delighted to partner with them on this journey and to see what will happen in the future.
Conclusion
Modernising e-commerce processes through CRM integration is about more than just updating systems, it is about transforming how businesses interact with customers.
The journey to modernisation may be complex, but it is necessary for businesses that want to thrive in the modern competitive digital landscape, and with the right tools and partners, it can yield endlessly fruitful results. Skyvia and Gemstone are proud to be trusted partners in this journey, creating dynamic, efficient and profitable platforms and empowering businesses for success in the ever-competitive e-commerce landscape.
----
A Closer Look at Gemstone: Delivering Expert Solutions
Gemstone boasts a wealth of experience in e-commerce development. Our team of experts excels in delivering bespoke solutions tailored to the unique requirements of each client. Our commitment to delivering user-friendly, secure, and efficient e-commerce platforms makes Gemstone a trusted partner for many international brands and clients.
In today’s digital economy, small and medium-sized enterprises (SMEs) must leverage technology to stay competitive. Off-the-shelf software can be quick to deploy, but it often forces businesses to adapt their processes to the tool – or leaves critical needs unmet. Custom software development offers an alternative: solutions tailored precisely to your business. For UK SMEs, embracing bespoke software isn’t just a tech upgrade, it’s a strategic move that can drive efficiency and growth. In fact, UK SMEs have the potential to add an estimated £232 billion to the economy by increasing digital adoption, underscoring how powerful the right technology can be. In this post, we explore why custom software gives SMEs a competitive edge and how to approach it effectively.
Why Off-the-Shelf Isn’t Always Enough
Pre-packaged software often appeals due to lower upfront cost and immediate availability. For some generic functions – like basic accounting or word processing – off-the-shelf tools work fine. But SMEs frequently have unique workflows or niche requirements that mass-market software can’t address. You might find yourself paying for features you don’t use, or lacking critical functionality that would make a real difference to your operations. There’s also the issue of integration – pre-made solutions may not play nicely with each other, causing data silos and manual workarounds. While off-the-shelf apps can jumpstart a business, as you grow you may hit limitations that stall productivity or innovation.
Custom solutions, on the other hand, are built around your process. Instead of changing how you work to fit a tool, the tool is crafted to fit how you work. This alignment means your team can operate more efficiently from day one. There’s no clutter of irrelevant features – every screen and function can be optimized for your users. For SMEs competing with larger firms, this efficiency and focus is a secret weapon. It enables you to deliver faster service, respond quickly to customer needs, and differentiate your brand with unique capabilities that competitors might not offer.
Tailored to Your Business Goals
Bespoke software development starts with a deep dive into your business objectives. A quality development partner (like Gemstone IT) will begin with a discovery phase, learning about your challenges, workflow, and goals. The resulting software is then aligned with these targets. For example, if your goal is to reduce admin time by 30%, a custom system can automate specific tasks that eat up your employees’ hours. If you aim to improve customer service, the software can be designed to provide a 360° customer view or faster response features. Every feature built has a purpose linked to ROI. This laser focus helps SMEs achieve strategic outcomes rather than just getting new tech for tech’s sake.
Another benefit is scalability and flexibility. As your company grows or the market changes, custom software can evolve with you. You’re not at the mercy of a vendor’s update schedule or feature roadmap. Need to add a new module or support a new process? Your development team can implement it. This agility is crucial in fast-moving markets or uncertain times. Public sector SMEs, for instance, might need to adapt to new regulations or reporting requirements – custom systems can be adjusted quickly to ensure compliance without disrupting operations.
Integration and Data Insights
Many SMEs run a patchwork of different tools: one for sales, one for inventory, another for project management. Manually transferring data between these or reconciling reports is time-consuming and error-prone. Custom software can serve as an integrated platform that pulls together all these functions. Imagine a single system where sales automatically updates inventory, and financial transactions from your e-commerce site flow straight into your accounting module. The efficiency gains are significant – staff spend less time duplicating data entry and more time on value-added tasks.
Integration also leads to richer data insights. When all your business data resides in one unified system or seamlessly connected systems, you can generate reports that provide a holistic view. SME decision-makers benefit from dashboards that show real-time metrics across operations. This data-driven approach can uncover trends (like a product selling best in a certain region or season) that you might miss when data is scattered. Armed with these insights, you can make faster, better decisions to seize opportunities or fix issues.
Long-Term Cost Savings and ROI
At first glance, custom development can seem expensive compared to buying software licenses. However, the return on investment (ROI) often justifies the cost when you consider the long-term benefits. Custom software eliminates many recurring license fees and can reduce labor costs by automating manual work. It also minimizes the risk of costly errors or downtime caused by using tools that aren’t a perfect fit. By streamlining processes, you can handle more business volume with the same staff count, or reallocate staff to more strategic roles.
Moreover, because the software is designed to improve specific KPIs (Key Performance Indicators), you can track the ROI directly. For example, if order processing software cuts the processing time from 2 hours to 30 minutes, you can calculate the saved labor cost and potentially faster order fulfillment leading to higher customer satisfaction. Over years of operation, these efficiencies compound. Many SMEs find that within a year or two, the custom solution “pays for itself” through productivity gains or increased revenue. And unlike a generic tool, which might become obsolete or incur higher fees, your custom system remains an asset that you fully control.
Choosing the Right Development Partner
A successful custom software project hinges on choosing the right development partner. Look for a team with a strong track record in building solutions for businesses like yours. Ask about their process – Agile methodologies are often a good sign, as they indicate an iterative, responsive approach to development. Communication is key: you want developers who will keep you involved, offer clear explanations, and truly understand your business needs, not just the technical requirements.
Gemstone IT, for example, specializes in bespoke software for SMEs and public sector clients, using Agile and a user-centric design philosophy. We ensure that every project begins with understanding your users and objectives. Throughout development, regular demos and feedback sessions keep the project aligned with your expectations. Also, consider a partner that offers support beyond launch. Custom software is not “set and forget” – it will need updates, improvements, and possibly scaling as your business grows. A reliable partner will stick around to provide ongoing support, ensuring your solution continues to deliver value.
Conclusion
For SMEs in the UK, custom software development can provide a true competitive edge. By delivering tailor-made functionality, seamless integration, and adaptability, it empowers smaller businesses to punch above their weight. Instead of being constrained by generic solutions, you can innovate and operate in ways perfectly suited to your niche and strategy. The result is often happier customers, more efficient operations, and a stronger bottom line.
While custom development requires investment and a bit of patience to build, the payoff can be transformative. If you’re finding that your current software tools are holding you back, it may be time to explore a bespoke solution. Ready to unlock your business’s potential with custom software? Contact Gemstone IT to discuss how a tailored application could drive your next phase of growth. Our experts are here to turn your unique requirements into a powerful software solution that propels your business forward.
Mobile Apps to Empower Your Business
27th September 2023
Hey there, savvy business owners and decision-makers! Let’s talk mobile apps, shall we? Mobile apps have become the cornerstone of modern business strategies, offering unparalleled engagement and a unique platform for your products or services. At Gemstone IT Services, we believe every business can benefit from a well-designed mobile app. So let’s dive in and explore how our end-to-end mobile app development services can elevate your business to the next level.
Why Mobile Apps Are Essential
The numbers don't lie; mobile usage is through the roof. Nearly everyone has a smartphone these days, and they’re using it for much more than calls and texts. From shopping to accessing services to staying connected, mobile apps are at the core of daily activities.
But why should this matter to you as a business? The answer is straightforward: customer engagement. A mobile app gives your brand a permanent place on your customer’s most-used device, making you just a tap away from interaction and potential sales.
The Gemstone Difference: Our Services
At Gemstone, we offer a comprehensive set of services for mobile app development. Let's have a look at what sets us apart:
Strategy and Consultation
Before we even write a line of code, we sit down with you to understand your business needs, goals, and target audience. This initial stage is crucial for ensuring that the mobile app will align perfectly with your business objectives.
Design and User Experience
Our design team crafts visually appealing, user-friendly apps. Not only do these apps look great, but they also offer an intuitive user experience, keeping your customers engaged and ensuring they'll come back for more.
Native and Cross-Platform Development
Whether you're looking to build an app for iOS, Android, or both, we’ve got you covered. Our team of experienced developers can create native mobile apps or go for cross-platform solutions using cutting-edge frameworks.
Testing and Deployment
We put every app through rigorous testing to ensure it’s up to the mark in terms of performance, security, and functionality. Once everything’s good to go, we handle the deployment to the App Store and Google Play.
Ongoing Support and Maintenance
Once your app is live, our job isn’t over. We offer ongoing support and updates to make sure your app stays current with changing customer needs and technology.
Integrated Services: The Gemstone Advantage
What really sets Gemstone apart is our expertise in additional areas like data engineering and systems integrations. Imagine having a mobile app that not only looks and functions great but also seamlessly integrates with your existing databases, web services, and APIs. That's the Gemstone advantage for you!
Ready to Build an App?
So there you have it. Mobile apps are more than a luxury; they're a necessity in today’s digital age. If you're keen to empower your business with a high-performing, feature-rich mobile app, look no further. Ready to take the next step? Get in touch with us today to start your journey towards mobile app success.
Gemstone are a digital development company based in Hertfordshire, UK.
How Technology is Revolutionising Football
18th September 2023
The Champions League is upon us again, and as the lights shine brightly over football stadiums across Europe, technology is playing an increasingly crucial role in shaping the beautiful game. From VAR to GPS vests, the technology landscape in football has never been more vibrant. Just as we at Gemstone are always on the lookout for new and cutting-edge digital solutions, the footballing world is doing the same, and here’s an overview of some of the ways that technology has changed the face of football.
VAR: The Double-Edged Sword
There's no talking about technology in football without mentioning VAR—Video Assistant Referees. This tech is supposed to remove human error from officiating, leading to fairer results. Yet, its implementation has divided opinions. While it has cleared up some dubious calls, it's also led to moments of drama, especially when goals are disallowed after lengthy delays. Despite its contentious nature, VAR is likely here to stay and will continue to evolve to better serve the sport.
Player Tracking Systems
Once upon a time, a coach's feedback relied heavily on gut feelings and subjective observations. Those days are long gone. Modern football training employs a range of tracking systems, such as GPS vests and other wearables, to collect detailed data on each player's performance. Metrics like distance covered, top speed, and even fatigue levels are used for real-time analysis, allowing for timely adjustments. Just like our data engineering solutions, these tracking systems provide invaluable insights that can make or break a game.
Virtual Reality Training
Virtual Reality (VR) has transitioned from being a mere recreational tool to becoming an invaluable training asset for football teams. VR helps players by recreating game scenarios, providing the team with insights into opponent strategies. Just as we use industry best practices in website development and mobile app creation, VR in football uses best practices to optimise player performance and strategic planning.
AI and Predictive Analysis
Just as businesses utilise AI to gain insights into customer behaviour, football is employing Artificial Intelligence for predictive analysis. By feeding past performance data into algorithms, teams can predict future outcomes and player efficiency.
API and Data Exchange
Football, like any other modern industry, thrives on seamless data exchange. The use of APIs for data sharing between teams, broadcasters, and statisticians ensures smooth communication. These APIs can share real-time data about everything from player performance to weather conditions, giving analysts more to chew on, and scouts are also now making the most of the available data to help track down their next targets! A core element of our work is in data pipeline development, and it's exhilarating to see some of the technologies we spend our lives immersed in being used effectively to enhance the sport that we love.
E-Tickets and Fan Engagement
As well as player performance, technological developments have also enhanced the spectator experience. Gone are the days of queuing for hours to purchase a paper ticket, most football stadiums now work solely on e-tickets, which you store on your mobile phone. Apps created by clubs offer live updates, exclusive content, and even AR experiences to enhance fan engagement. It's akin to how a well-designed e-commerce website or mobile app can drive sales and boost customer interactions.
Bluffball
Technology offers many avenues for fans to engage in new and fun ways with sport. At Gemstone we’ve been working on an exciting new project, utilising the power of AI, combined with our love of the beautiful game in the creation of 'Bluffball'! This nifty tool we've developed aims to offer a lifeline for those who want to join in on Champions League chatter but may not know their corner kick from their hat-trick. Inspired by our beloved ‘The IT Crowd’, our Bluffball web app serves up (sometimes) spot-on commentary for all the Champions League matches, enabling users to sound like seasoned football pundits. And to further boost your social cred during match gatherings, it also leverages real-time data analytics. That way, you're not just bluffing; you're bluffing with style and, dare we say, a good amount of accuracy. So, whether you're a die-hard fan or a newbie looking to get in on the action, Bluffball has got your back! Check it out at www.bluffball.ai.
In conclusion
While the essence of the sport will always be about passion and skill, new technologies offer tools that refine, enhance, and challenge the way football is played and experienced.
Just like in football, staying updated with the latest tech trends is crucial in the world of digital development. Whether you're looking to develop a high-performance website, optimise your data engineering, or build an app, Gemstone is here to offer top-tier solutions.
So, as you cheer for your favourite teams this season, remember that just as players are gearing up for optimum performance, so is the technology that powers the game. It's a thrilling time to be a fan of both football and technology!
Gemstone are a digital development company based in Hertfordshire, UK.
Leveraging Machine Learning for Customer Experience Excellence
11th September 2023
At Gemstone, we pride ourselves on staying ahead of the technology curve, especially when it comes to offering innovative digital solutions. One of the most exciting advancements we're exploring is the use of machine learning to significantly improve customer experience. But what is it, and how can it make a difference in your business? Let's dive in!
What Is Machine Learning?
Machine learning is a subfield of artificial intelligence (AI) that teaches computers to learn from data, make decisions, and improve over time. Essentially, the more data it consumes, the smarter it becomes, thereby enhancing its ability to predict outcomes and make smarter decisions.
Why Is it Crucial for Customer Experience?
Personalisation at Scale
Imagine being able to greet each customer by their first name as they browse your website or offering them deals based on their past behaviour. Personalisation is key to customer satisfaction, but it's almost impossible to achieve manually at scale. Machine learning algorithms can analyse customer data and behaviours, allowing for personalised experiences without the need for human intervention.
Predictive Customer Service
Customer service is often reactive. But what if you could solve problems before they even occur? Machine learning can help identify patterns or anomalies in customer behaviour or product performance and predict issues before they escalate. This proactive approach can dramatically improve customer satisfaction rates.
Automating Routine Interactions
Nobody likes waiting in queue for a simple query that can be resolved quickly. Chatbots powered by machine learning can handle basic customer service tasks, freeing up human agents to deal with more complex issues. This not only makes the customer journey smoother but also reduces operational costs.
How We Can Help: Gemstone’s Expertise
Data-Driven Insights
As seasoned data engineering experts, we at Gemstone are proficient at building robust cloud databases and data pipelines. Our solutions are designed to securely manage your data and utilise it efficiently to glean valuable insights.
Seamless Integration
Our knack for custom systems integrations means that we can weave machine learning capabilities into your existing infrastructure smoothly. This involves integrating APIs, web services, and databases to enable seamless data exchange and communication.
Mobile App Development
As a forward thinking mobile app developer in the UK, we understand the necessity of embedding machine learning into apps to enhance user experience. Whether you're looking to build an app for iOS, Android, or both, we've got you covered with our cutting-edge frameworks.
Practical Use Cases in Website Development
Your online presence is vital to your business. Machine learning can be employed to enhance your website to your customers in various ways, such as:
- Content Recommendation: Show customers what they are most likely to enjoy based on their behaviour.
- Search Functionality: Enhance search results by analysing customer queries and preferences.
- Dynamic Pricing: Adjust prices in real-time to optimise for maximum profitability or market penetration.
Final Thoughts
At Gemstone, we believe that machine learning is not just a tech buzzword but a transformative technology that can yield real, tangible benefits for businesses seeking to elevate their customer experience. Whether you're in the market for website development, data engineering, or looking to build an app, machine learning can offer a competitive edge that is increasingly becoming essential.
So why wait? Start leveraging machine learning to drive customer experience excellence. Give us a ring, and let’s kickstart your digital transformation journey today!
Gemstone are a digital development company based in Hertfordshire, UK.
The Role of Digital Twin Technology in Modern Industry
6th September 2023
The dawn of Industry 4.0 has made way for numerous innovations that are fundamentally altering the landscape of various sectors. One innovation that has turned heads and proven to be a game-changer is Digital Twin technology. So, what is it, and why is it such a hot topic in modern industry? We're here to open the box and shed some light on the subject.
What is a Digital Twin?
A Digital Twin is essentially a digital replica of a physical object, system, or process. Imagine having a highly sophisticated, virtual doppelgänger for every machine in your factory, or even the entire factory itself! This twin functions in real-time, mirroring its real-world counterpart and as a result can provide invaluable data to management teams in all industries.
How Does it Work?
Digital Twins operate by collecting data from sensors installed on physical objects. This data is then processed and analysed, often in real-time, providing insights into performance, efficiencies, and potential issues. For instance, if you have a manufacturing unit, sensors can track machinery usage, wear and tear, or any disruptions, while the digital twin can simulate various scenarios based on this data.
Unpacking the Benefits
Predictive Maintenance
One of the most significant advantages of using Digital Twins is predictive maintenance. Rather than waiting for machinery to break down, you can anticipate issues before they occur. This drastically reduces downtime and increases overall operational efficiency.
Data-Driven Insights
Here at Gemstone, we're all about data and we understand its power in driving business decisions. Digital Twins can provide you with a treasure trove of data that can be used to make informed choices. If you want to know if a specific component is lagging in performance then your digital twin will give you the insights you need.
Cost Efficiency
Real-world testing can often be expensive and time-consuming. Digital Twins allow you to carry out simulations, which can save both time and resources. You can tweak designs, test different materials, and run various scenarios without the real-world consequences.
Customisation and Personalisation
In today's competitive market, customisation and personalisation are not just buzzwords; they're necessities. Digital Twins enable you to simulate how customisations will affect your system before actually implementing them. This empowers you to offer products or services that meet your customer's specific needs without going through costly trial and error.
Industry Applications
The applications of Digital Twin technology extend far beyond manufacturing. In website development, a digital twin can simulate user behaviour which can help to optimise user interfaces and user experiences. From healthcare to logistics, the possibilities are endless both for website and for mobile app development.
Integrating Digital Twins with Existing Systems
Now, we come to the nitty-gritty question of 'How do you incorporate a digital twin into your existing setup?' That's where custom systems integration comes into play. Thankfully for you, integrating APIs, web services, and databases, is one of the things we do best at Gemstone, and we love the challenge of creating systems to enable seamless data exchange and communication between your digital twin and your current systems.
Conclusion
The role of Digital Twin technology in modern industry is expansive and growing. It's not just a flashy trend but a transformative tool that offers tangible benefits in efficiency, cost, and business intelligence. If you're looking to build an app or a high-performing e-commerce website, then why not consider integrating Digital Twin technology to give you that competitive edge?
From predictive maintenance and data-driven insights to cost efficiency and customisation, the advantages are compelling. Adapting to these technological advancements is no longer a luxury; it's a necessity.
Ready to take the plunge? If you're feeling inspired then Gemstone is always here to help you successfully navigate the digital waters. With our expertise in website development, mobile app development, and data engineering, the future is not just digital; it's twin-tastic!
Feel free to reach out to us and let's turn your digital dreams into reality.
Happy twinning!
Gemstone are a digital development company based in Hertfordshire, UK.