Client Opportunity

The client required a full website rebuild, new design, new CMS and restructuring of the content. The audience for this site was to be very broad, to include policy makers, regulators, and corporate decision makers, as well as the public.

In response to these challenges, GoodCorporation wanted a completely redesigned website and user experience 

• Leveraging our WordPress experience to build a website aimed at a varied audience: business, government and end consumers.
• Create a UI focussed on making user journeys as simple as possible to allow all users to filter a very large amount of complex information in a straightforward way.
• Developed a custom AJAX search and filtering system for a newsroom section.

Our Solution

• Data analysis and consulting: The first stage was to work with the client to build a new data structure for their content. We divided their content into sections, called out key areas such as their thought leadership and work with UK policy makers. We built this into the design of their home page, as well as the structure of the site as a whole

• Ecommerce and payment platform development: A key requirement for the client was to allow individuals and business license their frameworks digitally. This had previously been a manual process, where the user could make an enquiry, pay via bank transfer, and a GoodCorporation employee would manually send them the documents via email.

• Design and branding: We created a functional, slick design, which involved converting multiple PDF brochures into dynamic, responsive pages within the CMS

• Multi-language functionality: Multi-lingual functionality, to enable international offices to update their own content seamlessly, with the option to fall back to English where no translation exists

• Hosting, maintenance and support: Maintenance, hosting and support of the site has been provided along with continued development since the original project began. Gemstone undertakes regular consulting sessions with the client, to advise on design, UX and new features, as well as working closely with other agencies, for example on SEO projects. 

Results

A large proportion of client business is now initiated through the website, and this has opened up new revenue streams for the client, allowing the company to move into ecommerce, selling online training and materials direct to visitors 

Gemstone works with the client on an ongoing basis. to analyse and develop areas of the site, ensuring that all feedback (both client and end user) is acted upon. The relationship with GoodCorporation has lasted since the initial development of the website and Gemstone is delighted to continue to work so closely with the team there to ensure their continued digital success.